Loyalty

Loyalty

Destiny provides integrated loyalty card functionality, running one of the largest loyalty databases in South Africa.  The loyalty program offers next day awards on purchases for customers as well as sophisticated data mining facilities which allow the evaluation of the success of the loyalty program as well as impact of marketing strategies.  These Business Intelligence(BI) mining and reporting facilities can be done by Destiny or by the Customer.

 
The loyalty system is a robust and scalable pin-based system, i.e. customers need to enter a secure pin number to redeem loyalty points.  Pin protected Magstripe cards can be provided which may be branded as desired.  It is a “rules based” loyalty system that is completely customizable to the requirements of the client and can be setup in many different ways in terms of the allocation of loyalty points, rewards and /or benefits.
 

Integrated SMS or E-Mail services are used, for example, to advise loyalty members of loyalty points balances or to provide targeted marketing related information. Reports are scheduled to run at certain times and the results are either automatically e-mailed to the relevant people or published to a website.

Next day value on purchases for customers as well as sophisticated data mining facilities, allow the evaluation of the success of the loyalty program as well as the impact of marketing strategies.

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Web Site Launch - Nov 13 2008
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info@e-destiny.co.za

TEL: +27 11 695 5500
FAX: +27 0866 595 755 
   
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